Siemens needed an interactive touchscreen experience for conventions that could educate both current and prospective audiences on the breadth of their global impact, while also living permanently at their headquarters when not on the road. I designed and art directed a futuristic interactive touchscreen and custom stand that invites users to explore how Siemens impacts the United States by advancing manufacturing, modernizing infrastructure, and transforming transportation. The final experience feels elevated and forward thinking while remaining fully aligned with Siemens’ brand guidelines.