Dragons & Beast, Restaurant Graphics
Dragons and Beast is a dim sum restaurant that takes inspiration from the traditional food of the Chinese New Year. The restaurant's name and design are based on a Chinese myth about Nian, a beast that terrorized villages on New Year's Day. According to legend, the villagers scared off the beast by making loud noises, using bright colors, and flashing lights. Eventually, they summoned a great dragon to defeat the beast.
The name Dragons and Beasts is a nod to this story, and the restaurant's design and color scheme are inspired by the myth. At Dragons and Beast, you can enjoy delicious dim sum while immersing yourself in the cultural history of the Chinese New Year. It's a unique restaurant that celebrates the triumph of good over evil and offers an authentic cultural experience.
Alongside restaurant graphics, I created a suite of brand assets to expand and strengthen their advertising capabilities, including promo cards, take-out containers, and stationery.
Further Brand Assets
To-go Beverage Cups
Stationary
Take-out Boxes
Promotional Cards