Octolock,
Furniture Anchoring System
It all begins with an idea. Maybe you want to launch a business. Octolock was a start-up company specializing in weather-resistant outdoor furniture anchoring systems, seeking the essential elements of a brand toolkit to launch their business. Their primary needs were a name and logo, which evolved into a full brand development project including packaging design, merchandise, business cards, and cohesive corporate branding.
The Essentials
Logo Development
After finalizing the name, we explored multiple logo iterations and concepts before arriving at the final design. The chosen mark features an octopus tentacle tightly gripping the “O,” reinforcing the brand’s strength and reliability.
Brand Guide
To ensure consistency across all platforms and strengthen brand recognition, we created a streamlined brand guide for Octolock. It defined the brand’s color palette, typography, and tone, all aligned with the company’s goals.
