The Araven is the top align for food safety products. They tasked us to create a set of four, four-page sell sheets to introduce new polycarbonate food pans and squares, with messaging tailored for both distributors and foodservice operators. They wanted to break from the traditional CFS Brands look, the designs leaned into bold, photography-first storytelling, think “movie poster” hero moments, clean feature callouts, and visually rich product grids. As the designer of the covers, I took inspiration from Star Wars movie covers. The result was a fresh, flexible template that let the products shine and helped build excitement leading up to their launch.